Google Digital Garage – Shortcut Notes

Google Digital Garage – Shortcut Notes

कोर्स नाम: Fundamentals of Digital Marketing

Duration: ~40 घंटे (26 Modules)

Certificate: Free (Google + IAB Europe Certified)

1. Digital Marketing Basics

Digital marketing क्या है? – Products/services को online channels से promote करना।

Benefits – Wider reach, measurable results, low cost, target audience।

Online vs Offline marketing – Digital measurable और cost-effective है।

2. Search Engine Basics

SEO (Search Engine Optimization): Website को search में ऊपर लाना।

Types: On-page (content, keywords), Off-page (backlinks), Technical (site speed, mobile friendly)।

Keywords Research Tool: Google Keyword Planner, Ubersuggest।

3. Search Engine Marketing (SEM)

Paid ads Google search results में।

Google Ads Structure: Campaign → Ad Group → Ads → Keywords।

CPC: Cost per Click, CTR: Click-through Rate।

4. Social Media Marketing

Platforms: Facebook, Instagram, LinkedIn, Twitter

Organic posts + Paid Ads का use।

Engagement metric: Likes, Shares, Comments, Followers।

5. Content Marketing

Content types: Blogs, Videos, Infographics, Ebooks।

Golden rule: “Help first, sell later”।

SEO friendly content में keywords + readability balance होना चाहिए।

6. Email Marketing

Tools: Mailchimp, ConvertKit।

Subject line catchy होनी चाहिए।

Avoid spam words: “Free!!!”, “Hurry up!” आदि।

7. Web Analytics

Tool: Google Analytics।

Track – Traffic source, bounce rate, conversion rate।

Data से strategy improve करना।

8. Mobile Marketing

SMS, WhatsApp Marketing, Mobile Apps ads।

Website mobile-friendly होनी चाहिए (responsive design)।

9. Local SEO

Google My Business profile बनाएं।

Local keywords + location tagging।

Reviews & Ratings improve करें।

Quick Exam Tips

MCQ based questions होते हैं।